Bob MacCowan to Join Priority Group

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INDIANAPOLIS, IN – 11/15/2017 (PRESS RELEASE JET) — Priority Imaging, a division of Indiana basedPriority Grouphas named Bob MacCowan as Chief Creative Officer.

In his new role, MacCowan will oversee the day-to-day operations of the Priority Imaging Studio and its staff of photographers, image editors, and creative personnel. He will additionally concentrate on developing broader company growth initiatives while expanding on Priority Group’s strategic business partnerships. MacCowan will draw from his extensive experience in sales, product marketing, and art technology over the course of his 20 plus year career helping grow global brands.

Mr. MacCowan was most recently the director of multiple sales support functions for adidas Group’s Indianapolis-based sports licensed division.  His focus during a 14 year career at adidas was delivering creative sales tools to drive product visibility and sales growth within adidas’ licensed, brand and team sales organizations.Mr. MacCowan also oversaw the delivery of all adidas’ sports licensed digital imagery to its retail customers for web-based commerce.

When asked about joining the Priority Imaging team MacCowan stated “It’s great to have established agreements already in place within the sports licensed arena, a space I know very well and have strong connections with. I’m looking forward to helping drive continued company growth while exceeding both expectations and service levels to our customers.”

Joe Straka, President & CEO of Priority Group added, “We are thrilled that Bob has joined our team.Bob is unquestionably one of the great creative minds in the imagery space. Combining photography, digital imagery creation and image delivery services along with the print, graphics and fulfillment services of the Priority Group, no other company today can provide the holistic, turn-key services that Priority can provide.We are excited to be helping our clients get to market faster and more efficiently.”

About Priority Imaging

Priority Imaging is an innovative studio providing product and lifestyle photography, digital imagery creation, post production services and image delivery technologies.Priority creates visual brand experiences that accelerate sales through all marketing and sales channels.

About Priority Group

The Priority Group is a leading provider of integrated brand communications for organizations who need data-driven, omni-channel communications to drive customer engagement, increase sales and improve return on marketing investment.Priority delivers results by executing brand communications consistently, effectively and creatively through the print, mail, mobile, web and branded merchandise channels.

Established in 1980, The Priority Group is headquartered in Indianapolis, IN and operates Priority Press, Priority Imaging, Priority Graphics, Priority Promotions, Priority Marketing Advisors, Priority Engineering, Shirley Engraving and Diversity Press.Find out more by visiting us on the web at www.prioritygroup.com or calling us at 888-955-PRINT.

Media Contacts:

Company Name: Priority Group
Full Name: Joe straka
Phone: 317-241-4234
Email Address: Send Email
Website: prioritygroup.com

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About the Author: Geoff Serka

Geoff is a former Senior Fellow at the Schuster Institute for Investigative Journalism at Brandeis University, is an award-winning travel, culture, and parenting writer. His writing has appeared in many of the nation’s most respected and credible publications, including the New York Times, the Washington Post, and on the cover of Smithsonian Magazine. A meticulous researcher who’s not afraid to be controversial, she is nationally known as a journalist who opens people’s eyes to the realities behind accepted practices in the care of children.