maurices Takes Back to School Beyond the Clothes

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The campaign will include highlighting teachers in towns across the US and Canada, in stores and across all digital and social media channels. It will provide school style how-to’s and honor teachers with contests and gifts including gift cards for school supplies, shopping sprees, and special discounts.

maurices is partnering with teacher influencers including Mrs. Casual, The Creative Classroom, and Everyday Ellis to showcase style in and out of the classroom, including First Day of School looks, and provide interviews highlighting the incredible work teachers accomplish in the classroom each day.

In September the brand is running a sweepstakes with over $20,000 worth of prizes for multiple teachers to win a new school wardrobe for themselves and supplies for their classrooms. They recognize that teachers often have to pay for classroom supplies out of their own pockets.

“We are excited about this campaign because teachers are at the heart of each community we serve, and we are delighted to have the opportunity to put them in the spotlight and acknowledge them for the role they play in shaping the lives of children,” states George Goldfarb, President & CEO of the Value Fashion Segment, which includes iconic brands maurices & dressbarn. Goldfarb continues, “maurices core values are founded on supporting women and children in the towns where we have stores, and giving women an opportunity to express their personal style. This campaign is a unique opportunity for us to honor these exceptional teachers and support them in the important work they do.”

About maurices

maurices is the best kept billion-dollar secret with over 1000 stores across North America, offering sizes 0-24 in store and online. Maurices inspires women to look and feel great by offering an authentic and welcoming boutique experience. It’s a hometown gem. For women who know it, it’s a beloved destination they feel total affection for. And the feeling is mutual.  For the rest of the world, maurices is the kind of place you discover, and fall in love with.  Dressing real women, living real lives in hometowns everywhere or online at maurices.com, we encourage you to #discovermaurices.

About ascena retail group, inc.

ascena retail group, inc. (NASDAQ: ASNA) is a leading national specialty retailer offering apparel, shoes, and accessories for women under the Premium Fashion segment (Ann Taylor, LOFT, and Lou & Grey), Value Fashion segment (maurices and dressbarn), Plus Fashion segment (Lane Bryant and Catherines), and for tween girls under the Kids Fashion segment (Justice). ascena retail group, inc. operates ecommerce websites and approximately 4,800 stores throughout the United States, Canada and Puerto Rico.

For more information about ascena retail group, inc. visit: ascenaretail.com, AnnTaylor.com, LOFT.com, louandgrey.com, lanebryant.com, cacique.com, maurices.com, dressbarn.com, Catherines.com, and shopjustice.com.

CONTACT: Sarah Clark, 1-805-448-6981, [email protected]

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SOURCE maurices

Related Links

http://www.maurices.com

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